ARKK COPENHAGEN IS, ONCE AGAIN, PUSHING THE LIMITS. INCLUDED IN OUR UPCOMING SPRING SUMMER '18 COLLECTION IS THE EXCITING NEW 'NORDIC CAMO PACK,' OUR FIRST EVER CAPSULE COLLECTION (NORDIC CAMO DROPS ON JAN 31, 2018). BY COMBINING OUR MINIMALIST SILHOUETTES WITH A CUSTOM-DESIGNED, NORDIC-INSPIRED CAMOUFLAGE UPPER, WE CONTINUE TO EXPLORE THE LIMITLESS POTENTIAL OF WHAT A SNEAKER CAN BE.
INTRODUCING 'NORDIC CAMO' FROM ARKK COPENHAGEN
With the upcoming 'Nordic Camo Pack' capsule collection release (on Jan 31), ARKK Copenhagen is, once again, pushing the limits. By combining our minimalist silhouettes with a custom-designed, Nordic-inspired camouflage upper, we continue to explore the limitless potential of what a sneaker can be.
INNOVATION, HANDCRAFTED PIXEL BY PIXEL
With countless other camo designs out there, we knew we had to innovate rather than imitate if we were going to properly incorporate camo into the ARKK universe. So that's exactly what we did; we started from the ground up and designed a custom 'Nordic Camo' print, pixel by pixel. Here's how we did it...
Traditional military-style camo prints start with organic, nature-inspired round shapes. By contrast, ARKK's innovative Nordic Camo takes its basic geometry from architecture rather than nature. This means that sharp edges form the basic building blocks of the Nordic Camo design. After selecting the four colors that would make up this new camo pattern, the design team at ARKK invest +100 hours developing and composing several trial patterns before settling on the final version you see below.
When the pattern is printed on the collection's custom mesh uppers, the print appears somewhat disrupted, adding to the Nordic Camo strikingly distinct appearance.